With nearly two years of experience in the Public Relations industry, I have developed a diverse skill set that includes Lead Generation, Email Marketing, Market Research, Influencer Marketing, KPI tracking, and Shopify proficiency. In my role as a TikTok Shop Marketing Specialist, I have been responsible for designing and executing strategic campaigns to amplify brand visibility and drive sales through targeted influencer partnerships on the TikTok Shop platform. Through these initiatives, I have helped generate significant revenue growth and expand the digital presence of our clients. My ability to analyze data and track KPIs has allowed me to continuously optimize campaigns, ensuring maximum performance and customer engagement. Additionally, my collaborative efforts with cross-functional teams have contributed to greater operational efficiency, improved client satisfaction, and overall business growth. By leveraging my skills and expertise, I have been able to drive results that have positively impacted both the team and the company as a whole.